Trigo Partners with German Grocer REWE for
Cashierless Checkout Stores

Trigo, an Israeli computer vision company disrupting retail with
frictionless checkout technology, is partnering with German
supermarket giant REWE Group, one of Europe’s leading retailers and
Germany’s second-largest food retail chains, to deliver a “pick and go”
shopping experience to REWE customers in downtown Cologne
The REWE store in Cologne will provide shoppers with the first hybrid
autonomous store experience in all of Germany. Trigo is also working with
Tesco PLC, the largest grocery retailer in the UK, and Shufersal, Israel’s
largest supermarket chain, among others, and is thus expanding its
leading position in the frictionless shopping sector. The move marks
Trigo’s entry into the German market, with REWE implementing
a hybrid checkout-free experience under real conditions.
In addition to the solution for REWE.

Trigo is a computer vision start-up aiming to reshape the retail
experience. The company’s advanced retail automation platform
is designed to identify customers’ shopping items with a high level
of accuracy in order to provide a seamless checkout process.
Using AI-powered computer vision and off-the-shelf hardware,
Trigo transforms existing supermarkets and groceries into fully
autonomous and digital stores.

The company applies its proprietary algorithms to ceiling-mounted
cameras which automatically learn and upload data on shoppers'
movements and product choices, enabling customers to simply
walk into a store, pick up their desired items, and walk out without
t stopping at the checkout. Payments and receipts are settled digitally.
Based on anonymized movement and product choice data,

Trigo’s solution is built with a privacy-by-design architecture:
where no biometric or facial recognition data are gathered or
analyzed. Trigo’s partnership with REWE has gone through the
necessary aspects of Germany’s data protection regulations,
some of the toughest in the world. Based on anonymized movement
and product choice data, Trigo’s solution is built with a privacy-by-design
architecture: where no biometric or facial recognition data are gathered
or analyzed. Trigo’s technology helps streamline retail operations
and prevent shoplifting while providing valuable retail insights
and presenting opportunities for new levels of customer
engagement within retail environments.

Vardina Hilloo     27.10.2021